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Paul Batson, Managing Director, explains: “Efren is representing us to develop and support certain customers who wish to deal with us on a direct basis and to work with ABBRE, our official distributor based in Monterrey. Primarily Efren will be there to provide support for the precision Master range of conventional and superabrasives along with allied products such as high precision dressing rolls and tools. His background as an Automotive Manufacturing Engineer makes him ideally suited for this role as he has experience in applications engineering and troubleshooting of grinding products and machines. But he will also be offering support for the entire Master range of mounted points and carbide burrs and the ZIPP Air Tools range of industrial and fastening tools in his role.”
In June 2017, Master Abrasives appointed its first representative in Mexico, ABBRE. This Monterrey-based company is a distributor for the MASTER brand of abrasive products, including mounted points, carbide burrs, precision dressing tools and finishing media and consumables. Since the appointment of its representative in Mexico, the Master brand has gained recognition in the market and Efren will help with the growing need of support.
Master Abrasives currently has export partners in several areas, including Mexico, Poland, Malaysia and Turkey. Their distributors can offer the full Master brand of abrasives and support on customer applications. With their new agent in Mexico, Master Abrasives will be able to provide further support for customers, recommending the best solution to suit their application and production requirements and assist with product trials as required.