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20.07.2020 - Master and Micromatic offer special discounts to celebrate 4-year partnership

To celebrate four years of partnership, Master Abrasives and Micromatic Grinding Technologies have teamed up to offer special discounts on grinding machines. 

Kapil Dhand, Managing Director of Micromatic Grinding Technologies Pvt Ltd and Paul Batson, Managing Director of Master AbrasivesIn this celebratory special offer for UK customers, the company is giving 10% discount on hydraulic-powered machinery and 15% discount on CNC grinding machines from 20th July to 31st August 2020. Two machines are stocked and available for quick delivery from Master Abrasives’ facility in Northamptonshire: the eco 200 cylindrical grinder and the PLUTO-18 CNC grinder.

As the UK representatives of Micromatic Grinding Technologies, Master Abrasives introduced their cylindrical, centreless and special purpose machinery in 2016 to complete their solutions for precision grinding applications. The first machine installed in Master Abrasives demonstration area was an eco 200 grinding machine, a cylindrical grinding machine ideal for small precision components up to 200mm diameter in low to medium production batches. This model has the advantage of a small footprint, is low cost and can hold tight tolerances.

The eco 200 U grinding machine available from stock and for demonstration at Master Abrasives facility in DaventryFast forward to now, Micromatic grinding machines are operating in many engineering firms throughout the country. The eco 200 was the first machine to be installed at Earlsdon Technology, who were looking for a cost-effective means to provide the in-house service of customised tooling. Master Abrasives has also worked with Border Ballistics Technologies, who were increasing their production output of gunsmith tooling. A leading manufacturer of tooling components, Boneham and Turner, replaced two grinding machines with the eco 200 U as they celebrated their centenary year. Cengar Air Saws production department introduced their Micromatic grinding machine to produce parts for tools and improve delivery demands. 

Paul Batson, Managing Director, commented: “Since this partnership began, we’ve seen many milestones in the company. We have celebrated 50 years of trading, set up a dedicated applications engineering team and started our own initiative in video marketing. We’re delighted to be partnered with Micromatic who have similar plans for growth and an excellent reputation for their social responsibility activities, especially in recent times with their efforts to support their local customers and community.”

The PLUTO-18 CNC grinder available from stock and for demonstration at Master Abrasives facility in DaventryAt MACH 2018, Master Abrasives exhibited for the first time in several years with the Micromatic eco 200 machine in the spotlight on their stand. The event was key to increasing awareness of the new name of machinery available to the UK and it led to new opportunities.  Therefore, at MACH 2021, they will be exhibiting an extended range of machinery with the CNC machine, PLUTO-18, as the highlight. This machine focuses on compactness and high-performance.

After a successful machinery launch in the UK and the establishment of Master Abrasives Polska, in 2019, the company was appointed representative for Micromatic Grinding Technologies in Poland. National Sales Manager, Slawomir Klisiewicz, offers full support for applications and has many years’ experience in the abrasives industry.

Other future plans include producing videos to show the machines in operation at Master Abrasives facility. Further videos filmed by the Micromatic Grinding Technologies team are already available to view on Master Abrasives’ YouTube channel. 

Paul concludes, “We’re confident that we can provide the best of precision grinding technology in one place. With our partner’s innovative products, our own range of Master precision grinding products and a dedicated, knowledgeable team to support customers, we’re proud to offer a first-rate service and provide solutions for industry.”

06.07.2020 - Master Abrasives’ new corporate video

Master Abrasives has released a corporate video which explains who they are and features employees from its different departments.

The new three minute video filmed before the outbreak of COVID-19 pandemic provides insight on what’s important to the organisation – providing a safe and friendly work environment, giving good customer service and offering specific technical applications support. It also shows how the company encourages training for staff including apprenticeships, all with the ultimate objective of providing optimum solutions according to customer needs.

Noora Kauppi, Marketing Manager, explains: “We recognise that social media and video marketing is vital to our communication strategy to promote our products and help educate and inform our customers. Following the recent launch of a new website and striving to keep our social media updates regular, videos fit in perfectly with the modernised brand for Master Abrasives.”

The opening scene of Master Abrasives’ corporate videoTo open the video, viewers see Master Abrasives premises as Managing Director Paul Batson talks about the company and its philosophy. The customer service team is shown working hard at “listening to [their] customers and making sure that they are getting the best solution”. Paul emphasizes their aim is to provide complete solutions for customers, “whether they’ve got a problem and they come to us or if it’s an existing application that we look at to try and improve to give them cost savings.”

Other facilities in the video include the demonstration room where members of the applications engineering team are shown utilising the measuring equipment as they analyse a precision dressing disc. Then, alongside footage of abrasives, tool services and their machinery in action, Paul describes how the product offering is divided into three main categories: abrasive consumables, new tools and tool servicing and machinery and equipment.

Andy Wright, Sales and Business Development Manager explains how a wide product portfolio allows the company to appeal to a “diverse customer base with a wide range of applications… from deburring or finishing turbine blades to precision grinding of gears or automotive products, all the way through to superfinishing of components for the bearing and medical industry.”

The video features some employees from the company’s different departments, including the Customer Service team In the video, viewers will see Customer Service Manager Andrew Davidson (AJ) working with his team as he describes the strong relationships Master Abrasives has developed with its customers. AJ relates how many companies have been customers “for years and even decades”. These customers know that the team has the “knowledge and the experience to offer the professional service they require.”


Noora Kauppi, Marketing Manager shows some of the reviews Master Abrasives has received on social media as she describes the various platforms used as a way to “listen and engage with customers”, something they strive for as a marketing-orientated company.

The technical engineering team is described by Ian Meredith, Applications Engineering Manager. Ian explains that within his team, the company has “four people on the road with a combined experience of over 100 years”, something invaluable to customers requiring technical advice for challenging applications.

Finance Director, Jamie Ward enlightens viewers about some of the changes Master Abrasives has experienced since becoming an independent company in 2012, including “a really exciting period of growth” which is “demonstrated by continued investment, not just in the company in the UK, but around the world.”

The video also shows the areas that Master Abrasives is operating in on a world map, covering their subsidiary companies and appointed distributors. This is tied in with footage of the company’s own brand of abrasive products, the Master range, which “offers customers quality products at affordable prices.”

Viewers will see the Coated Production and Masterflex Departments in actionViewers will also get a glimpse of Master Abrasives apprentices as Carl Lewington, Operations Manager explains their roles. Lee is working in the tool services department to “learn how to repair tools and electrical elements”, whilst manufacturing apprentice James has learnt “all the aspects of manufacturing”, including the coated belts facility which he shows in action.


Concluding the video, Paul Batson, Managing Director describes the “family feel” work environment that Master Abrasives has encouraged despite its growth. “Being MD”, Paul recognises that it’s the testimony of the employees that gives proof of the positive company culture. At this point in the video, staff talk about how they feel about being part of the team. Comments on their favourite thing about working at the company include the “teamwork throughout the company”, how “it feels like a family-run business” and a “good team ethic… from the top down”.

In the final scenes, the audience can find out how long some of Master Abrasives employees have been working with the company. This varies from two and a half weeks to 34 years for the staff featured at this point in the video, demonstrating the variety of skills and experience the team has.

Take a look at Master Abrasives new video on their YouTube channel or their new website “About” page. Follow Master Abrasives across their social media channels to keep up to date on new videos and company developments and look out for the “outtakes” from the corporate video.


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